01/2025 - 03/2025
An immersive 360° rendition of HAAi’s neural activity during musical performance
Team
Research
Oliver Durcan, Sven Mündner, Roland Fischer, William Winchester
Operational and Technical
Callum Pearson, Bianca Mayhew, Dana Leonard
Background
Creative Empirical recorded and transformed HAAi's brain activity into CG visuals for Flow State, a three-minute film directed by Callum Pearson, showcased on Outernet London's immersive 360° display.
Flow State was produced by female-led production company Only Child, in partnership with Youngest Sibling, and female-owned sound and immersive experience company Mastery. It premiered at Outernet on 11 March 2025 and played in the Now Trending building throughout March as part of Outernet's International Women's Day programming.
Diving into the creative mind of musician and producer HAAi, the film visually explores the neuroscience behind music performance, capturing her brain activity in real time as she performed a stripped-back rendition of her single Can't Stand to Lose (released on Mute). Filming inspired Can't Stand to Lose (hard soft rework) by HAAi and Tom VR, released on 11 March 2025 to coincide with the film.
Methods
Creative Empirical recorded EEG data, a technique that measures electrical activity across multiple brain regions, with the goal of capturing the cognitive state of deep focus known as the flow state. The recorded brain data was then translated into visuals by digital artist AMIANGELIKA using TouchDesigner, with VFX by Zero One Creative, resulting in an immersive and hypnotic film experience.
Flow State premiered at Outernet London in March 2025. For more information, visit Outernet London.
Creative Empirical recorded and transformed HAAi's brain activity into CG visuals for Flow State, a three-minute film directed by Callum Pearson, showcased on Outernet London's immersive 360° display.
Flow State was produced by female-led production company Only Child, in partnership with Youngest Sibling, and female-owned sound and immersive experience company Mastery. It premiered at Outernet on 11 March 2025 and played in the Now Trending building throughout March as part of Outernet's International Women's Day programming.
Diving into the creative mind of musician and producer HAAi, the film visually explores the neuroscience behind music performance, capturing her brain activity in real time as she performed a stripped-back rendition of her single Can't Stand to Lose (released on Mute). Filming inspired Can't Stand to Lose (hard soft rework) by HAAi and Tom VR, released on 11 March 2025 to coincide with the film.
Methods
Creative Empirical recorded EEG data, a technique that measures electrical activity across multiple brain regions, with the goal of capturing the cognitive state of deep focus known as the flow state. The recorded brain data was then translated into visuals by digital artist AMIANGELIKA using TouchDesigner, with VFX by Zero One Creative, resulting in an immersive and hypnotic film experience.
Flow State premiered at Outernet London in March 2025. For more information, visit Outernet London.