Scientific research on creatives and creativity
Academic collaborators
10/2025 - ongoing
A survey on mental health in the Indian music industry
Team
Research
Dr George Musgrave, Oliver Durcan, Megha Balani, Kripi Malviya, Senjuti Maitra
Operational and Technical
Shilpi Gupta, Megha Balani, Kripi Malviya, Senjuti Maitra
Partners
Goldsmiths University of London, Global Music Institute, Tavta
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Background
Creative Empirical is leading data analysis for It's Time To Talk, the first ever national mental health survey of India's music industry.
It's Time To Talk is a collaborative research project conducted by the Global Music Institute (India), TATVA (India), Goldsmiths, University of London (UK), and Creative Empirical (UK), with support from partners including the Indian Performing Right Society (IPRS), Women of Music India, Aurora Collective, Hyundai, and Rolling Stone. The study aims to understand the health and wellbeing of people working in India's music industry, fostering new cultures of care and creating tailored forms of support to address industry-specific needs and challenges.
Methods
It’s Time To Talk is a quantitative cross-sectional survey for anyone in the Indian music industry. It is designed to test associations between demographics, industry status, industry-specific experiences and impressions and mental health. Creative Empirical leads on data analysis and statistical reporting of research findings for new industry training materials, industry reports, and peer-reviewed academic publications in global health.
Next steps
The findings will support evidence-based action within the music industry while also contributing to wider academic and policy discussions.
Data acquisition is complete. The data is currently undergoing analysis.
Creative Empirical is leading data analysis for It's Time To Talk, the first ever national mental health survey of India's music industry.
It's Time To Talk is a collaborative research project conducted by the Global Music Institute (India), TATVA (India), Goldsmiths, University of London (UK), and Creative Empirical (UK), with support from partners including the Indian Performing Right Society (IPRS), Women of Music India, Aurora Collective, Hyundai, and Rolling Stone. The study aims to understand the health and wellbeing of people working in India's music industry, fostering new cultures of care and creating tailored forms of support to address industry-specific needs and challenges.
Methods
It’s Time To Talk is a quantitative cross-sectional survey for anyone in the Indian music industry. It is designed to test associations between demographics, industry status, industry-specific experiences and impressions and mental health. Creative Empirical leads on data analysis and statistical reporting of research findings for new industry training materials, industry reports, and peer-reviewed academic publications in global health.
Next steps
The findings will support evidence-based action within the music industry while also contributing to wider academic and policy discussions.
Data acquisition is complete. The data is currently undergoing analysis.